1. Cost-effective Inbound marketing can be much more cost-effective than traditional marketing channels. For example, creating a blog post or social media post is much less expensive than creating ...

I help B2B companies take their sales to the next level. Which marketing or sales tactic do you think has the highest ROI? Inbound marketing? Email campaigns? PPC ads? The truth is this ...

Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...