Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on ...

Brand Management - Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...

At Copenhagen's 3 Days of Design, Aifunghi is debuting a series of furry mycelium chairs that prove sustainable furniture doesn't have to look drab.

These include replacing traditional brand managers with a new position—the customer segment manager; targeting brands to as narrow an audience as possible; developing the capability and the mind ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV households in the U.S.

Designers and fashion brands are constantly referencing the '90s to this day. From Nike to Nautica, these are the brands that defined the decade.

What is private labeling? Private labeling allows brands to outsource product sourcing and manufacturing to a third party. With private labeling, you apply the brand to the packaging only when it is ...