Maggie, Bata, Colgate – these 8 famous brands feel Indian, but they're actually foreign. Discover their surprising stories.

The German soap brand Sebamed, part of USV Limited in India since over a decade, had been a doctor-prescribed brand for a long time. A few years back it decided to take the OTC route and more ...

India's Soap Market to 2023 ... During the same period, Lux was the leading soap brand with a market share of ~13.5%, followed by Santoor, Vivel, and other brands. Key ...

The campaign and the brand world This campaign is in line with Vivel’s previous work, which has depicted a progressive journey to create a more gender-equal society in a sea of celebrity ...

Wipro Consumer Care and Lighting, which derives 50% of its business from India, reported a volume growth of 7.8%.

The costliest soap ever made in India doesn't come with a fancy foreign label, but is from a brand that is as homegrown as tulsi, turmeric or, more relevantly, sandal. The costliest soap ever made ...

The Indian soap industry is currently valued at approximately ₹25,000 crores in revenue, per data from NielsenIQ. However, the category has experienced a slowdown in growth.

This 1923 advert of an Indian soap brand featured a female deity Soon the adverts featured Indian women. One advert told the story of a Mrs Mehta, a sari-clad Indian woman.