As influencer marketing becomes saturated with branded content on apps like Instagram and TikTok, consumers feel fatigued, with 48 percent reportedly losing trust in influencers.

In the era of AI-generated content and ultra-niche micro-audiences, you might think follower count has lost its shine. B ...

Influencer marketing in the B2B space cannot be focused on short-term tactics; it's about building long-term relationships with key opinion leaders. ... discussions and presentations.

Influencer marketing enables reaching potential customers at every stage of the decision-making process, from when they first become aware of a brand to when they are considering making a purchase.

A startup pitching a new model of influencer marketing just raised $3.9 million. Read its pitch deck. ... The slide briefly breaks down what the company has set out to achieve.

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with ...

Influencer marketing also requires brands to pay influencers fairly. If you don’t pay your influencers what they deserve, they won’t promote your brand in the vision you want them to.

Nestled in the pulsing heart of Los Angeles, where creativity meets technology, lies a revolution in digital marketing—Runway Influence (RWI). From this urban crucible, RWI harnessed the power ...

Influencer marketing is the perfect way to do just that. Jason Hall is Founder and CEO of FiveChannels , specializing in creating brand awareness, traffic and lead gen, marketing funnels, and more.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Influencer and social-media marketing company Later said Friday that it had bought Mavely, a platform known for paying commissions to social-media creators for the sales they directly generate ...