If you’ve got the marketing blues, I have some good news. Your marketing probably isn’t “wrong;” it’s just not reaching the right audiences.

Viral Pink Stuff cleaning brand gets a boost and Buick gains on Kendrick Lamar plug—plus why it was a bad week for Joan, Poppi and Tesla.

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

The internet has a history of anonymity, says Brooke Erin Duffy, an academic at Cornell University. In the early days this ...

Sprout Social (SPT) announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing. Almost half of all ...

Storrington Collective, a UK PR agency specializing in luxury travel, now manages Seas4Life 's sales, marketing, and public ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

"I cannot afford to do something for free," said the 25-year-old whose refusal wasn't taken well by a family friend.

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time. The ...

Dunkin's Super Bowl collab with Druski, Ulta's New Orleans activation hosted by Chanen Johnson and Poppi’s influencer-led ...