Refusing to be hampered by manual processes and inefficient workflows that often plague influencer marketing, Clicks Talent has invested $250,000 of its own capital in building a new platform, Zano, ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Wonder how Afluencer matches influencers with brands? Here’s how it works—plus tips to land or post your next great Collab.

From eight-year-old ‘influencers’ to trans anarchists, today’s gun owners aren’t who you think - IN FOCUS: The demographics ...

How do you save money when everyone on social media from NFL star Travis Kelce to a hot New Jersey influencer is tempting you ...

In the era of AI-generated content and ultra-niche micro-audiences, you might think follower count has lost its shine. B ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

One strategy I use is segmentation analysis. Segmentation analysis is the process of looking at groups of people who may look like they are all similar on the surface – such as Black women from North ...

Waning Influence Let me be clear: Influencer marketing still holds power, and value for brands. But its influence is often overstated, and we’re now seeing diminishing returns.

Despite the promise of speed and sophistication, 90% of AI-powered presentations fail to deliver the clarity and depth needed to influence critical decisions.

Currently, 21Shares offers its ETP through brokerages, with over $27M in assets under management. The ETP has posted over 37% in losses for the year to date despite expectations of increased demand ...

The Influence of Branding in Marketing Strategy Let’s start at the beginning – what is a brand? A brand is more than a logo. It’s not just a name. It’s neither this nor that. What, then, is it? The ...