Today’s consumers spend time that matters to them in passion playgrounds, gathering around shared interests and moving swiftly and fluidly across connected communities as they shape culture in real ...

Under the theme "AI in Action", C25 2025 will showcase real-world AI business applications through keynote speeches, expert ...

Bobbie, a dedicated influencer marketing agency launched in April, combines technology with human connection in a time when ...

Marketing and advertising agency AV Communications (AVC) has launched a new Cultural Intelligence Framework for influencer ...

Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be ...

Algorithmic influencers are creating a world where users can't totally believe in what’s being created, or recommended.

List aims to be a yearly roundup of who is shaping the culture of 2025 most, from streamers to podcasters and OnlyFans models ...

Australian frozen yoghurt brand Yo-Chi has turned to influencer agency Kobe to drive its Singapore launch, using social content to turn the debut into a trending event. Kobe curated a roster of food ...

Renew Capital has invested in Hypeo Ai, a Morocco-based startup that uses artificial intelligence to streamline influencer marketing across Africa and the Middle East. Hypeo Ai connects brands with ...

With fines of £250,000 or up to 5% of business turnover, it’s imperative that brands ensure creator partners are up to speed. How creator marketing will be impacting by the Less Healthy Food rules / ...

Influencer marketing has transformed over the past decade. What began as simple product endorsements has become a refined strategy rooted in authenticity and storytelling. At the center of this ...

LONDON--(BUSINESS WIRE)--Dotdigital Group plc (AIM: DOTD), the leading SaaS provider of customer experience and data platforms (CXDP), has acquired Social Snowball Holdings, Inc., a US-based ...