Sephora is asserting itself as a top skin care destination with a new campaign entitled “Skin Obsessed,” according to details shared with Marketing Dive. Key to the campaign are two 30-second spots ...

In 2023, the B2B e-commerce platform became EBITDA positive. In 2024, it turned net profitable. A similar story is unfolding in Egypt, where another B2B e-commerce platform, Cartona, owes its push ...

making it easier for brands to integrate new payment options across multiple channels. For example, Retailability, which houses retail brands including Edgars, Legit, Beaver Canoe, Swagga ...

The first thing ASOS has done here is to change its marketing model, he explains: We had a marketing model that was really focused on the bottom line or the end of the funnel, and we have evolved into ...

Artificial intelligence is transforming nearly every industry these days, and in biopharma that goes for every part of the business -- from research and development to marketing and communications.

This is particularly evident in marketing ... activity by channel, channel coverage, web traffic, coverage consistency, email stats, activity by type, and consent rates. "The criteria for us ...

Marketing and advertising “won’t evolve by accident”, says Brixton Finishing School founder Ally Owen as the organisation partners with the IPA.

Thompson notes, “Established brands are increasingly exploring e-commerce as a marketing channel to maintain their price and brand experience.” By leveraging e-commerce, these brands can provide ...