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According to new research from Pipeline360, the media arm of B2B marketing platform Integrate, 68% of APAC marketers say they don’t have an effective process for identifying buying groups or ...

Multiple failings led to a patient with Crohn's disease having a hysterectomy without giving informed consent, an ombudsman has found. The woman, in her early 40s, said it has left her feeling ...

the popular digital marketing platform, has today announced the launch of its new AI-enhanced tool, Lead Insights. This is designed to help companies, and their channel partners, revolutionise how ...

Sephora is asserting itself as a top skin care destination with a new campaign entitled “Skin Obsessed,” according to details shared with Marketing Dive. Key to the campaign are two 30-second spots ...

As omnichannel marketing continues to evolve, integrating SEO across all channels is essential for sustained growth. This article explores why a unified strategy is critical and how SEO can work ...

at digital marketing agency BC Web Wise, while platforms have certainly made strides in terms of data protection and privacy, there is always room for improvement. Several platforms are rolling out ...

There has been a lot of debate recently around pharma and its pursuit of multi-channel or omni-channel marketing ... after extensive education and making informed decisions; Feedback: (1 ...

The result is more confident, informed ... channel sales team, Lead Insights is also designed to help companies understand how well their channel partners are responding to their digital marketing ...

from marketing to billing, understands the unified customer journey. Delivering seamless interactions across channels represents a shift from multichannel customer service to omnichannel ...