An effective IP strategy is the cornerstone of successful IP management. ISO 56005 underscores the importance of aligning IP strategy with innovation and business strategies.

Innovation sits at the core of The Clorox Company’s CLX strategy to remain competitive in a category dominated by global giants and cost-effective private labels. It focuses on consumer-centric ...

The announcement, which was made during the education portion of the UAE Innovates 2023 conference, noted that it wants to bolster the UAE’s position as a “global centre in innovation, and spread a ...