West Coast Choppers soared in popularity in the 2000s. It became known for its customized motorcyles, but the brand's logo and its founder Jesse James eventually transcended the moto industry.

Choppers had a resurgence as the calendar flipped from the 1990s into the 2000s with the likes of Jesse James and his West Coast Choppers and the Teutuls with Orange County Chopper, but when the ...