Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

When firms think of integrated marketing communication they typically think of advertising. Well there is more to IMC than ...

Mandate includes strategic digital storytelling and social media marketing for Soframycin’s pan-India presence ...

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general ...

DOHA: Hilton Doha The Pearl has announced the appointment of Kimberley Roberts (pictured) as its new Director of Marketing ...

As part of the partnership, Image Stereo is expected to also support upcoming product launches, brand campaigns and ...

Integrated marketing communications is critically important for a successful product launch in your business. It involves the consistent communications of information about a product using ...

In 2025, students aiming for global media careers are weighing journalism against mass communication. While journalism ...

When it comes to being boxed into disciplines or integrated marketing comms' lanes, Mike Sharman CCO and founder of ...

Firm adds high-growth clients across key practice areas and brings industry leaders together through its dynamic event series ...

K-Factor Communications Pvt. Ltd., an integrated marketing communications agency, has announced the appointment of Chayanika Moulik as Creative Director.

Biocon Biologics has appointed Deepali Naair as the global head of brand and corporate communications. Naair, with three ...