At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

NEW YORK — TikTok bookended its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday with a pledge that its app will stick around, addressing a potential ban that threatens its ...

In-game advertising has opened up a whole new playing field for brands. But marketers have yet to unlock the channel’s full ...

The summer of women’s international sport is almost upon us, bringing with it multiple opportunities for brands to connect ...

When done responsibly, true crime has the power to educate and inform. It can shed light on systemic issues, advocate for ...

All of which is to say: It may be time to get back to basics and put the radio back front and center in the car.

Block Six Analytics founder Adam Grossman has established a new sponsorship tech and analytics agency ROAR (Revenue Over & ...

Mobile Advertising: Mobile advertising has huge potential for growth in Japan, where mobile device penetration is among the highest in the world, as advertisers increase investment in mobile-specific ...

Selling Kroehler” looks at how advertising and marketing propelled the Naperville furniture company to international heights.

Whether you're a professional or have never touched a design tool or written a line of code, Figma is hoping its AI features ...

Central to this transformation is Spar’s independent retailer model, which empowers store owners to localise both experience ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...