NewFronts presentations highlighted how the lines between retail media, streaming platforms and advanced ... Read More ...

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast. During its ...

A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief ...

Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads.

Kicking off the suite of announcements at NewFronts is the debut of STN, the Samsung Television Network, the broad-FAST ...

Climate and public health advocates around the world are celebrating—and urging municipalities everywhere to take note—after a Dutch judge tossed out a tourist industry challenge to The Hague’s ...

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

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This definitive guide covers everything brands need to know about Snapchat marketing in 2024, including trends, best practices, ad formats, targeting, analytics, and real-world examples of Snapchat ..

Randall Rothenberg, the former CEO of the Interactive Advertising Bureau, likened Thursday’s ruling to the United States v. Paramount Pictures, the 1948 Supreme Court case that led to several ...

Digital video continued to be the fastest-growing format, now accounting for nearly a quarter of total ad revenue, reflecting consumer engagement with video content. Podcast advertising came back ...

Bhavit Chandrani, director, BE Studio from ITV, said: “This is our biggest ad-funded show yet and we’re thrilled that by working with People’s Postcode Lottery and Hello Dolly we’re able to deliver ...