With the holiday buying season heating up, a large number of online retailers have shifted their marketing focus away from television and print ads in favor of targeted online marketing programs and ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

CEO of Momentum ITSMA, helping firms develop, embed and enable Account-Based Marketing strategies, and author of The ABM Effect. Generative AI continues to dominate discussions in 2024. In the ...

Selling retail isn’t as easy as simply opening a storefront anymore. Small-business owners are turning to social media and Internet resources to draw in customers. But they’re finding that it takes ...

Tobacco Control, Vol. 27, No. e1 (July 2018), pp. e41-e49 (9 pages) ObjectiveTo describe the Sampoerna A [A] brand marketing techniques and practices and how event-based sponsorship leverages company ...