This strategic move shows AI is now the foundation for how leading companies engage, support, and retain their customers ...

Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial ...

Personalized, relationship-driven engagement is becoming a key strategy for brands aiming to build meaningful, long-term relationships with their customers.

Responsible transparency and truly doing right by customers are the cornerstones of building trust between technology ...

Nielsen said it would seek to give advertisers information on how their commercials spurred purchases or other actions tied ...

Fix the fundamentals. Your customer experience is only as strong as its weakest point. Broken links define the brand more ...

Discover how B2B marketers are using QR codes in event marketing to boost engagement, capture first-party data, and convert high-intent leads.