Jaguar’s bold rebranding gamble is under scrutiny as the luxury automaker insists its dramatic sales decline isn’t tied to ...

The chatbot Grok is back in the spotlight, this time for praising Hitler and spouting antisemitic comments in posts on X. As ...

Jaguar's Type 00 has been showcased to the British public for the first time this week. We got up close and personal with it ...

COMMENT: The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving growth is charting new paths.

CAR Magazine UK's team of writers give their thoughts on what is potentially 2025's most controversial concept car – the ...

Luxury carmaker Bentley has unveiled a concept design for its first electric vehicle, drawing comparisons to the ...

Jaguar faces sharpest sales slump in decades amid controversial rebrand and product gap Jaguar, the iconic British luxury carmaker, is experiencing a notable downturn in sales.

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The iconic British motor giant sparked outrage in November when ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

Sales of the luxury motoring manufacturer appear to be in freefall following its controversial move to scrap its iconic 'growler' big cat logo in November.

How Jaguar’s rebranding gamble triggered a 98% collapse in sales Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades.