Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand “worth paying more for,” and a further 23 percent said they were more aware of ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

Jaguar's Risky Road Ahead Jaguar's 97.5% sales collapse in Europe is a stark warning: alienating loyal customers while chasing trends can backfire spectacularly.

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but ...

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance remains under pressure due to declining revenue and lack of new product ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic leaping jaguar logo was dropped in favour of a minimalist nameplate. The ...

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...

Menzies Research Centre’s Freya Leach has discussed luxury car company Jaguar’s massive collapse in sales by almost 98 per cent in Europe following last year’s woke rebrand. “There also seems to be a ...