Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand “worth paying more for,” and a further 23 percent said they were more aware of ...

Things are looking rough at Jaguar Land Rover as Jaguar is being reborn, while Land Rover is getting hit hard by tariffs ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The iconic British motor giant sparked outrage in November when ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

Jaguar's European sales tanked to just 49 cars in April 2025 after a divisive rebrand and EV pivot. Can the iconic brand recover, or is it game over?

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance remains under pressure due to declining revenue and lack of new product ...

Jaguar's European vehicle sales crash to just 49 units in April after rebrand distances brand from performance roots.

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...