The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand ...

A first look at the limited edition Jaguar XKR 175. This car is electronically governed at 174 mph and does 0-60 in 4.4 ...

However, everything is allegedly going according to plan because the company has purposefully decided not stop producing cars ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Jaguar sales plunge 97.5% in Europe; after disastrous ‘Copy Nothing’ woke rebrand. The company sold just 49 cars in April ...

Jaguar, the iconic British luxury carmaker, is experiencing a notable downturn in sales. A controversial rebranding ...

This E-Type Lightweight Continuation is the original press and promotional car that was used when the program was first ...