Kellogg’s has one of the most iconic logos in consumer goods. Now, for the first time, that logo is also a custom typeface. The move to expand the logo into a proprietary typeface follows the ...

Kellogg has picked a name for its new spinoff companies. They sound a lot like their old names, but with a new spin. The unit that houses its snacks, including Cheez-It and Pringles, plus its ...

How Kellogg’s Snack Company Got Its New Name. Maker of Cheez-It and Frosted Flakes is splitting its business in two—a snacks business and one for North American cereals. By . Jesse Newman.

Gary Pilnick, designated CEO of WK Kellogg Co, said its name honors the legacy of the company's founder, W.K. Kellogg. He said they removed the periods in the same "to signal the start of a new ...

Meanwhile, legacy brands like Kellogg’s prove that when done right, a well-crafted typeface can be just as powerful—if not more so—than the logo itself. As branding evolves, one thing is ...

The arms race in snack bars started when Kellogg spent $600 million in 2017 to acquire Chicago-based RxBar. Mondelez made a smaller splash in 2019 when it acquired Perfect Bar, a refrigerated ...

We've tested and reviewed products since 1936. Read CR's review of the Kellogg's Protein Chocolate Peanut Butter healthy snack to find out if it's worth it.

The cereal business – home to brands including Kellogg's, Froot Loops and Rice Krispies – will be named "WK Kellogg Co," after company founder W.K. Kellogg, who created Corn Flakes in 1894.

March 15 (UPI) --The Kellogg Company is rebranding its snack and cereal products under different names, the company announced Wednesday. The company will split into two separate public companies ...

Approximately 20% of employees who submitted names suggested a variation of "W.K. Kellogg" for the North American cereal business name, "WK Kellogg Co." Employee name submissions that included ...

Kellogg has picked a name for its new spinoff companies.They sound a lot like their old names, but with a new spin. The unit that houses its snacks, including Cheez-It and Pringles, plus its ...