Matcha is a tea that was traditionally associated with Japanese tea ceremony. It has now taken centrestage in India and is finding takers among a new generation of tea drinkers ...

After pickleball had its brief moment in the celebrity sun, complete with paparazzi shots and fitness reels, India’s tastemakers have shifted their obsession to a different kind of green: Matcha ...

Starbucks is changing how it charges for custom add-ons to drinks such as extra matcha powder and pumps of syrup.

Global matcha craze sparks shortages Japan's iconic green tea faces high demand and looming tariffs ...

Global matcha obsession drinks Japan tea farms dry Fueled by social media, the green drink has exploded in popularity across the world over the past two or three years, leading to a serious shortage ...

If you’re tuned into the wellness side of TikTok and Instagram, you’ll likely have noticed a bright green drink popping up a lot lately. We’re of course talking about matcha: the cult green ...

Then there is Matcha Rasmalai, but in drink form. The creator describes it as “a drinkable version of Rasmalai, elevated with the earthiness of ceremonial matcha." It is made using almond milk, ...

Sanya Malhotra shares her love for matcha on Instagram, while influencer Ankush Bahuguna isn't a fan. Discover matcha's health benefits and cultural appeal.

Citing work stress and digital burnout, Oatside has launched a matcha oat latte designed to boost mental wellness – with flavour to match ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the drink ...

Before the viral reels, taste tests and morning rituals, matcha used to be niche. Its roots trace back to over a thousand years, when Buddhist monks consumed it in China, to 12th-century Japan, where ...