Kolter’s Theories: Explore the contrasting marketing insights of Philip Kotler and Byron Sharp to uncover effective strategies for brand growth. Learn how to enhance brand salience and ...

The Philip Kotler Museum of Marketing with Hermawan Kartajaya opened its doors on 27 May 2025, offering a permanent space where the history, philosophy, and future of marketing are put on display.

Thus, useful marketing information systems traffic in useful information -- the kind of information that drives enhanced sales performance.

Professor Kotler has witnessed numerous transformations in the theory and practice of marketing since earning his Master’s Degree in Economics from the University of Chicago in 1953. In 1960, three ...

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and Gillette, which force-fitted purpose into their branding, experienced ...

In conjunction with the Higher Colleges of Technology (HCT), world renowned marketing expert Professor Philip Kotler today launched a number of ground breaking initiatives, including the annual World ...

Holistic marketing is a strategy to move marketing beyond the purview of the marketing department to an enterprise-wide role in strategy for all business functions.

According to the Evolution of Marketing Philip Kotler, marketing has progressed through five stages since the dawn of the Industrial Revolution: the production era, the product era, the selling ...