The Korean Business Research Institute has announced the July 2025 individual idol brand reputation rankings, and BTS’ Jimin ...

In a country where Bollywood once ruled, Indian creators are now building a parallel K-culture universe, one that speaks ...

Jisoo of BLACKPINK 's latest campaign might just have you reaching for the scissors to cut your bangs. Fronting self-portrait ...

A marketing consultant says Labubus tap into the same brain wiring as pokies, as the toy manufacturer behind them has ...

What started as an aesthetic is now a full-body movement, and Korean celebrities are taking ballet beyond the barre.

BTS’s Jimin tops July 2025 Idol Individual Brand Reputation Rankings, showcasing his continued global influence and fan ...

"At the core of Korean beauty is the skin barrier—nourishing and ensuring that it is not compromised. The Korean skincare ...