Korean beauty is no longer just a global trend-it's transforming skincare routines in India and the US with affordable, ...

As for the exact plethora of ways Mirren uses castor oil, she noted: "Castor oil's amazing. A tiny bit on your hair gives it ...

“It was the rebirth of K-beauty,” said Wendy Liebmann, founder of consulting firm WSL Strategic Retail, reflecting on the ...

In the ever-evolving world of real estate design, a quiet revolution is underway. Natural stones, with their timeless beauty ...

The expert manicurists at The Secret Lab agree: “More and more clients are asking for a more discreet length,” they say.

Gen Z is redefining skincare with a minimal, mindful, and ingredient-driven approach. Their routines reflect a blend of ...

Some past trends might have been popular ~just because~ — and maybe you even really liked them then! But now, you might have ...

From subtle, tinted nails to bright berry shades, a pink manicure is always a chic and safe pick for summer, as these 9 looks ...

Not a fan of bright, summery manicures, but still want to embrace some sunset shades? This more subtle spin might offer a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Skincare routines often focus on quick fixes but miss true self-care essentials. Experts highlight the importance of ...

India’s beauty scene is having a serious glow-up—and the world is watching. With a jet-setting, trend-chasing consumer base, ...