LLMs are more likely to give positive portrayals of large, global brands, according to a worldwide study. What does that mean ...

Ramo brought Canchola on board as her intern — and very first employee — in the summer of 2005, when her office was a tiny ...

My law firm invests in a marketing mix that combines traditional advertising, such as radio and television, with more modern marketing techniques like search engine optimization.

Study finds 34% of law firm reviews are likely AI-generated, raising concerns over false advertising, legal ethics, and consumer protection violations.

Follow these tips for starting a podcast to increase your law firm’s reach and expand your brand exponentially.

Law firms benefit from fighting Trump attacks. Those who caved suffer. Trump’s clashes with big law firms have helped differentiate the courageous from the cowardly.

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Elite law firms like Paul Weiss and Jenner & Block may not advertise in traditional ways, or for ...

Some Am Law Second Hundred firms have invested in major rebrands in recent months and years. The return in recruitment of talent and more clarity to potential clients about the firms' strengths ...

Law firms that gave into the White House’s demands thought they were making a wise business decision. They’re now learning otherwise.

Law firms like Paul Weiss that bent to the Trump administration’s demands are finding that big-name clients prefer to take their business elsewhere, The Wall Street Journal reported Monday.

Major companies in the U.S. have begun shifting legal work away from prominent law firms that struck deals with the Trump administration, according to The Wall Street Journal.

Law firms that struck deals with the Trump administration are facing corporate consequences according to reports.