Michael Jordan's Nike contract was a game-changer. LeBron James has weighed in on social issues. Who was a bigger influencer ...

WNBA All-Star Sabrina Ionescu used The Tonight Show Starring Jimmy Fallon to promote her third signature Nike basketball shoe ...

Travis Kelce's Fiery Reaction to Deion Sanders’ Clear Message to LeBron James originally appeared on Athlon Sports. Kansas ...

Nike has confirmed on the SNKRS release calendar that the "Pink Gaze," unofficially dubbed the "Drew League" LeBron 20, will ...

Over the years, the NBA All-Star Game has been the stage for some of the most talked-about sneakers in basketball. New releases, unexpected colorways, and rare retros all get a moment in the spotlight ...

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Arguing who's the NBA's GOAT - specifically, arguing Jordan vs. LeBron - is one of sports fans' greatest debates. Sporting ...

The Nike LeBron 21 "Prime 93" drops at 10:00 a.m. EST on Thursday, July 17. Online shoppers can buy the basketball shoes for $210 in adult sizes on the and select retailers. James debuted the Nike ...

San Antonio Spurs rookie point guard Dylan Harper tells NBA Insider Brandon "Scoop B" Robinson who he chooses in the ...

Los Angeles Lakers guard Bronny James surprised fans by wearing the Nike LeBron 20 'Drew League' colorway in his Summer League debut.

Sonny Vaccaro looks back on his decision to leave Adidas after the company forced him to lie to LeBron James after a ...

Set to sell for the third time in two years, a pair of Kobe Bryant game-used sneakers are heading back to auction, this time ...