News

A number of well-known food brands have recently announced their intentions to change or review their names, logos and packaging — or all three — in response to criticism concerning racial ...
Jell-O, the 126-year-old gelatin and pudding dessert brand, unveiled a new logo for the first time in 10 years. The rebrand includes updated packaging.
Since 1893, Cream of Wheat’s logo has featured a… B&G Foods, the maker of Cream of Wheat, announced Thursday that it would be reviewing the packaging of the longtime breakfast brand, ...
Brands like Dettol, Maggi, Amazon, Coca-Cola, Ghadi and Lay’s have also eased up on brand guidelines, extending campaigns to assets like product packaging, logos and labels.
ORRVILLE, OHIO — J.M. Smucker Co. plans a refresh of its Hostess sweet baked snacks brand, starting off with a new logo and packaging set to begin rolling out next month. Hostess’ updated logo ...
Another popular food brand, Land O’Lakes, announced plans to drop Mia, the Native American woman, from its packaging in April after being on the company’s boxes for nearly 100 years.
A Big Decision for a Small Business When I launched my company, I didn’t realize how tricky picking a logo would be. I just ...
These efforts resulted in the updated logo and new packaging creative that consumers prefer 2:1 to the previous presentation of the brand while enhancing perceptions around taste and modernity ...
Kids around world now recognize cigarette brand logos. Michelle Healy. USA TODAY. ... Some actions suggested include removing logos from product packaging; In a notable 1991 study, ...
Laser Food’s tech could also change the landscape of the grocery store: Now, fruits that accidentally evade laser-branding will be thrown in an “anonymous,” off-brand fruit bin. [ Telegraph ...