Travel loyalty programs are ubiquitous. The Experience Economy is booming; and, Gen Z is seeking to "earn and burn" their ...

Loyalty programs that prioritize personalization, flexibility and seamless experiences are strategic tools for building ...

Loyalty is more than a price tag, as evidenced by our local not deterring us with inflated $7 happy hour schooners.

Consider this surprising statistic from our annual customer service research: 46% of U.S. consumers are willing to pay more ...

In the digital age, nostalgia marketing has emerged as a powerful tool for brands to create emotional connections and foster ...

In 2022, shortly after joining Expedia, Mehrotra took on a major project for one of the company’s key partners: Walmart. The ...

According to the report, changing consumer spending habits—characterised by heightened intentionality—are driving a ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

Nisqually Markets launched its new loyalty mobile application that features customer rewards, subscriptions and more, Liquid ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

In today’s highly competitive market, businesses are constantly searching for effective ways to engage consumers and build ...