Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

If you've been overwhelmed with up to (and over) 20 transfer partner options per credit card issuer, here's how to choose a ...

American Express and Rakuten have launched a co-branded credit card designed to drive loyalty among Rakuten users with up to ...

The once humble loyalty program where repeat customers received an occasional free coffee has evolved into an $8bn powerhouse ...

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of ...

Luxury Escapes has officially launched its new rewards program Société, and some of its 8-million members are already reaping ...

Journey partners with a curated network of roughly 1,500 independent hotels and private rental homes, with more than 1,500 in the process of being added in the coming weeks. These include some ...

Bilt Rewards has come a long way from simply being a loyalty program that rewards you for paying your rent. Today, it partners with local restaurants, Lyft, Walgreens, and other merchants to reward ...

Brand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries ...

Chase Ultimate Rewards are among the most valuable and flexible credit card points. They can be used for luxurious travel, ...

While free nights and flights are the long-term goal for most rewards members, extra program benefits add just a touch of ...

To stay ahead, banks have to give their customers compelling reasons to choose—and keep using—their financial products and ...