Analysis of the best frequent flyer programs for Australian travellers has ranked Virgin Atlantic as number one based on the ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

If you've been overwhelmed with up to (and over) 20 transfer partner options per credit card issuer, here's how to choose a ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

The once humble loyalty program where repeat customers received an occasional free coffee has evolved into an $8bn powerhouse ...

I’m confused by the Hawaiian Airlines website. Will we still be able to use HawaiianMiles to upgrade a main cabin ticket to First Class or not ? Answer : Not after September. Passengers can continue ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of ...

This cobranded American Airlines credit card has been a staple of my wallet for the better part of a decade, and is key for ...

By blocking legitimate data-sharing between employers and carriers, underwriters are being pushed into murkier and more ...

AI agents are reshaping how consumers shop, transact and engage. For retailers, adapting loyalty, payments and digital ...