A popular retailer is changing its loyalty program for customers. Beginning June 3, 2025, Nordstrom’s The Nordy Club members ...

Incentive programs like Action Rewards drive increased program engagement, by moving loyalty program members to their first purchase and thus their first shopping reward, more quickly, resulting ...

Hotel loyalty programs have continued to expand beyond a reward for frequent travelers and remain a relatively cost-efficient way to drive occupancy, although they can make it harder to target the ...

While traditional loyalty programs have long been a trusted and proven engagement strategy, for today’s consumer, basic rewards programs are often less motivating. Modern consumers expect ...

Trouble is brewing on the travel horizon. Once seen as a golden ticket to free flights and VIP perks, airline loyalty ...