Whether it's through groundbreaking new uses or by solving persistent problems, new product categories are all about making ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

U.S. government decisions are hurting the North American market disproportionately, consumer goods and adhesive maker Henkel ...

Google's Mike Abary talks to Android Authority about the company's plans to unseat competition and make inroads in India's ...

The agreement on the Council's negotiating mandate allows its presidency to start negotiations with the European Parliament ...

In the small-cap funds category, the average return has been (-)11.82% in the last one month, (-)22.11% in 3 months and ...

Renault Group will cut 300 jobs at a van factory in northern France, the carmaker said on Tuesday, responding to slowing ...

Nascent research into the link between gut health and brain function could aid the probiotic product category’s growth.

The WHO estimates that 422 million people worldwide suffer from diabetes, with the majority residing in low- or middle-income ...

American Outdoor Brands ( NASDAQ: AOUT) positions itself to be selling outdoor equipment to customers aspiring to live the ...

The these coveted Hermès designs lead luxury auctions, but high-priced exotics may have peaked as first-time buyers flock to ...

Category management isn’t the end in itself; the point is to make what you’re managing into something to sell to customers. And that requires cross-team visibility. Category managers require ...