One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...

To celebrate the launch of its online store in Saudi Arabia this week, Apple rolled out a new page that lets you customize ...

Market segmentations that provided an actionable way to "divide and conquer" the marketplace must be frequently revisited to ensure their relevance. Market analysis and segmentation profiles assist in ...

Market segmentation is dividing your target audiences into smaller categories that share similar characteristics. See 6 possible categories in this infographic.

Designers share everything you need to know about this low-lift decorating trend before you try it out yourself.

In order to understand the market potential of a new Alzheimer's treatment, and how best to market and brand the product, market researchers must segment and survey a wide range of stakeholders ...

This market is witnessing strong growth fueled by rapid advancements in LED technology and the rising demand for energy-efficient lighting solutions.

Beethoven Market owner Jeremy Adler, a partner at the Michelin-recognised South Asian restaurant Cobi’s in Santa Monica, wanted his first solo venture to be a neighbourhood gathering place for the Mar ...

As pivotal enablers of the circular economy, specialty papers are driving the sustainable packaging revolution. The market is witnessing innovations ...

Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on ...