Russell Stover worked with a KC-area vendor for added campaign flourishes. Liberty-based Pittman Printing crafted a six-foot ...

The e4m Red Carpet Awards celebrate excellence in experiential marketing, brand activation and on-ground engagement ...

Consumers can predict which pop-culture moments may happen during the game for the chance to win a share of $60,000 in prizes ...

Tire maker has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping consolidation play that ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

With beer-infused bonbons and high-speed dating laps, brands are pulling out all the stops this Valentine’s Day, suggesting ...

Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in ...

"We are beyond excited to bring Activate to Dallas-Fort Worth, marking a huge milestone in our mission to redefine interactive entertainment," said Will Gray, Director of Marketing. "Activate isn ...

Through this landmark campaign, Campari Group GTR and Aperol bring their signature ethos of joy and connection to South America’s most sought-after holiday destinations.

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs.

While the system isn't real time, it plays a crucial role in preparing data for marketing activation. The processed data is pushed into their marketing automation platform, allowing Aditya Birla ...