Data analytics is a broad term that encompasses many diverse types of data analysis. Any type of information ... and assist in our marketing efforts.

Attribution and MMMs need to evolve. But without cleaner, more consistent data behind them, they’ll never reach their full ...

Databricks has launched data intelligence for marketing. Takeaway Points Databricks has launched data intelligence for marketing. Marketing teams of all sizes can use Databricks to increase the value ...

Both tracks focus on understanding the impact of marketing activity on consumers and firms ... Brand management; competitive advantage; data analytics and analysis; pricing and promotion; channel ...

Marketing Intelligence and Real-Time Campaign Monitoring, Powered by Snowflake, will enable joint customers to unify fragmented marketing data across sources and teams and ensure campaign compliance a ...