LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

With more than 3.5 billion gamers worldwide, the video game industry is a ripe area for companies to spend their ad and ...

Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

The Federal Trade Commission is reportedly pitching a merger condition that would forbid advertising agencies from boycotting ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Cyber criminals are using deepfakes to advertise dubious financial and healthcare offers with fake celebrity videos. Consumer ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

The awards aim to highlight tourism organisations, production companies, and creative agencies that demonstrate a commitment ...

Items for sale include authentic antique and vintage advertising signs, bottles, jars, sales displays, tin containers, paper ...

E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...