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According to some religious traditions, the Bible is the word of God. But who actually wrote it? The answer: a number of ...
Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or ...
From AI driving the bus to data mania back in style, PPC Advertising is turning into an entirely new ball game.
Opinion: Legal scholar John Shu says a ban or restriction on direct-to-consumer drug advertisements would be illogical and ...
LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?
By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...
Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...
The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a ...
This is especially risky in spaces where people feel psychologically safe. Whereas users are typically wary of TV advertising ...
Ads are a significant change from WhatsApp’s original philosophy. It will collect some user data but won't touch contents of messages or whom users speak with.
Uber's ad business has hit a key $1.5 billion revenue run rate target. It's pitching bespoke ad formats and ways to target ...
Arts & Letters Creative Co. is backing a different horse in the sports betting arena, taking over as lead creative agency for industry stalwart FanDuel after helping launch a challenger brand ...