Animated GIFs & Cinemagraphs As we mentioned before, marketing is becoming increasingly visual, which includes increasing usage of animated GIFs and cinemagraphs. Use of animated GIFs in emails saw a ...

For marketers, animated GIFs provide ways to tell a story, show off multiple products, or highlight a specific area in the email without using bulky videos.

Animated GIFs, which were hugely popular in the late ’90s, went out of fashion for many years. Now they’re suddenly new again, and the Internet is full of them. Today’s GIFs tend to be animated ...

Animated GIFs pervade my RSS reader and make up at least 98.7% of every BuzzFeed list; they have even become currency in many company chat rooms and email messages. Thoughtful, eye-catching animation ...

Facebook users gained the ability to post GIFs in May, and now marketers are getting in on the animated fun. GIFs have been around as a simple rich media device for a long time, but remain popular ...

ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. ... Spark conversations ...

Animated video and GIFs aren’t right for every brand. But if you’re trying to accomplish one or more of these three goals, it’s time to consider whether animation is right for you: 1.

Editing the animations with Animatron is a piece of cake. When you're all done, export the animation to a variety of formats such as HTML5, GIF, video, and much more. Take advantage of this ...

"People are distributing the videos on YouTube, and they are starting to use it in their marketing automation software," he said. The service costs anywhere from $25 per month to $70 per month ...