For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

What is lead scoring? Discover how it helps prioritize leads, improve sales efficiency, align teams, and boost conversions by ...

An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

State officials and tourism leaders gathered Thursday at one of Connecticut's top attractions, Mystic Aquarium, to tout a bill that would triple the state's tourism marketing budget. The state spent ...

The S4 Capital boss today said uncertainty around tariffs would make for tough trading in 2025. He’s not the only one in ...

With IIXIIST, Instagram wasn’t just a sales channel – it was customer service, community building, and brand storytelling in ...

Could AppleTV+ be the next CTV platform to turn to ads? Plus, the bubble may have already burst on creators launching DTC ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

Willis, Katie Lange, Jessie Shiels, Claire Zaiger, Annie Greve, Dawn Meyer, Lindsey Funk, Cory Arp, and Andrea Rohe. The City ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

That’s apparent in the fortunes of those brands that have invested. Yorkshire Tea, for instance, continues to make gains as it continues to run its ‘Where Everything is Done Proper’ push. And Weetabix ...