The ramp-up time for sales development representatives can take 6-plus months. Attrition rates are climbing across B2B industries. And delayed revenue and high overhead can drain resources. Hiring ...

Affiliate content. Explore marketing tactics powered by AI that may boost ROI by enhancing audience targeting, automating ...

Google, social media, a shop's physical presence and word of mouth are all pieces of the collision repair marketing puzzle.

Especially now that margins are slim and budgets are tight, CMOs are under tremendous pressure to deliver measurable impact for every dollar spent.

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...

IMAGE FROM PANA With the theme “Accelerating Marketing ROI: Transforming Creative, Media, and CRM through AI,” BMC 2025 is a closed-door, high-level learning event designed for C-suites and senior ...

Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall ...

Philip Davis and Aris Yeager are the founders of Storytime, a mobile app featuring a marketplace that connects local food influencers with restaurants. The idea came from their frustration with how ...

Learn how to measure influencer marketing ROI in 2025. Track what matters and build smarter campaigns with confidence.

BRUSSELS ― Italian Commissioner Raffaele Fitto is leading a rearguard fight inside the EU executive to secure a powerful role for Europe’s regions in the bloc’s new multi-year budget. Fitto, who is ...

Marketing Strategy - Schedule your 1:1 with one of our MarketingProfs Practice Leads or other B2B Experts—a no-cost benefit exclusively for our PRO members.

According to Mr. Mansharamani, most entrepreneurs make the mistake of looking at ROI only in financial terms. "Yes, the original ROI formula— (Net Profit / Investment) x 100—is significant.