With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

AI is game-changing technology; it gives marketers the chance to deliver on the dream of genuine mass personalization.

Explore how healthcare provider (HCP) marketing is entering its Pharma 4.0 moment by leveraging AI for real-time campaign optimisation.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

B2C marketers are using content marketing primarily to bring attention to their overall brand: The three most cited marketing goals in the last 12 months were creating brand awareness (84%), educating ...

One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123. The report was based on data ...

A marketing leader at OCBC Bank in Indonesia explained how the bank’s transformation began by addressing the lack of financial literacy -- a national shortfall with substantial consequences for both ...