When EJ Cho started his first company in 2018, he was exposed to what it takes to market a product. He was surprised to find ...

With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time. The ...

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

CHEQ’s end-to-end security solutions will shield M&S from digital threats and safeguard the data integrity of one of the ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

Leaders from Channel 4, Omnicom Media Group UK and Google share three ways to ensure that marketers remain indispensable as the driving force of growth amidst shifting priorities and tightening ...

“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

An ITEXPO 2025 session titled 'The State of Channel Marketing 2024: Trends, Challenges and Opportunities' will reveal trends shaping channel marketing, from budget shifts and technology adoption to ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...