Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

The Marketing unit is the steward of the University ... To ensure that all materials are in full compliance with University policies, there is a process in place for approval of all communication that ...

Despite wide support for IMC in theory, there are large differences in how individual marketing/advertising practitioners interpret its application in practice. Practitioners approach IMC ...

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...