Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling.

Attribution and MMMs need to evolve. But without cleaner, more consistent data behind them, they’ll never reach their full ...

mathematical modeling, stimulus controls, statistical controls, historical experience, quality-assurance standards, etc., tend to make the data very precise. Noise tends to be minimal. 3.

New Models of Marketing Effectiveness analyses the database of entries from the IPA Effectiveness Awards in order to assess the effectiveness of traditional integration, and the question of whether ...

Comprehensive data for buy and sell orders or quotes across ... Bloomberg Standard Condition Code (trade type) and the new Market Model Typology standard maintained by the FIX Trading Community ...