The Australian Marketing Institute (AMI) is putting training and professional development at the top of its agenda, as AI, technology and data analytics continue to reshape the industry.

Gillian Ward is the new chief marketing and business development officer for global Am Law 50 firm Reed Smith. Ward, who has 30 years of industry experience, most recently worked at Bryan Cave ...

As businesses embrace technology, artificial intelligence (AI) is emerging as a game-changer in targeted business development and marketing. AI enhances personalised customer experiences by ...

Lighthouse Independent Media, a B2B media and events leader, is thrilled to announce the Australian launch of MARKETING-INTERACTIVE, Asia’s leading source of advertising, marketing and media ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels, in favor ...

Therefore, it’s essential to ensure marketing effectiveness when shoppers are once again in the market for new cars. For marketers looking to put the pedal to the metal, here are four strategies ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout Social, ...

The top reason to start marketing while your product or service is still in the development phase is to begin a conversation. To set your product up for success, you need to be intentional about your ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential.

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off. Subscriber Exclusive Subscriber Exclusive ...