Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

I was struck by the way many professionals and marketers ranked the importance of their firms' strategic marketing goals. Many professional firms (at least among our study's 377 respondents) have too ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

No marketer likes to waste time or money. Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider the near endless ad-tech ...

Those concepts are at the heart of a MarketingProfs Master Class, "A Marketer's Field Guide to Financial Goal Setting and Measurement," kicking off May 11 with expert instructor Samantha Stone. Stone, ...

It’s hard to stand out when so many others create content in the same space. A good content marketing plan guides your ...

It’s the kind of purchase worthy of strategy. The concept of “goal-based marketing” is easy to understand. The strategy links the sale of crops or livestock to a goal for your business.

Kansas State University beef cattle geneticist explains how marketing endpoints influence purchasing decisions.

In addition to treating sales and marketing as parts of a unified revenue team with shared goals, it’s crucial to develop common objectives and KPIs that align both teams, Surrette said.

Create Buyer’s Persona For developing an effective and perfect content marketing plan, businesses should understand and figure out their actual target audience. A clear definition of a public is ...