Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

I was struck by the way many professionals and marketers ranked the importance of their firms' strategic marketing goals. Many professional firms (at least among our study's 377 respondents) have too ...

Those concepts are at the heart of a MarketingProfs Master Class, "A Marketer's Field Guide to Financial Goal Setting and Measurement," kicking off May 11 with expert instructor Samantha Stone. Stone, ...

It’s hard to stand out when so many others create content in the same space. A good content marketing plan guides your ...

It’s the kind of purchase worthy of strategy. The concept of “goal-based marketing” is easy to understand. The strategy links the sale of crops or livestock to a goal for your business.

The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning ...

“Understanding the marketing endpoint of the calves will help ... calves born on the range in a blizzard may not survive so our goal in making those matings is to create a calf with adequate ...

In addition to treating sales and marketing as parts of a unified revenue team with shared goals, it’s crucial to develop common objectives and KPIs that align both teams, Surrette said.

According to recent research of the Content Marketing Institute (CMI), there were around 62% of businesses had no documented content marketing plan since 2018, but in 2020, the percentage of B2B ...