Business Wire

Origami Logic Redefines Marketing Measurement With Marketing Graph™ Advances

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Origami Logic today announced the general availability of the Fall 2016 release of its Marketing Signal Measurement Platform. Thousands of marketers and the ...
Yahoo Finance

ID Graph Is a New Feature for Oracle’s Marketing Cloud This Spring

As we have discussed in the earlier part of the series, among the three features that Oracle (ORCL) added to its Marketing Cloud, one was Oracle ID Graph. Oracle developed Oracle ID Graph (or ODIG) ...
Fast Company

3 Reasons Facebook Graph Search Is Not A Marketer’s Dream

Facebook has the demographic data on around a billion people. Theoretically, it’s a marketer’s dream. But not so fast. Facebook’s new graph search was launched at a press event last week with a great ...
Dazeinfo

Netflix Total Marketing Expenses by Quarter

The below graph represents the Netflix's total marketing expenses by quarter, starting from fiscal Q1 2002 to the recently completed quarter. During the first quarter of 2020, the video streaming ...
adexchanger

Oracle’s Marketing Cloud Chief On The Next Phase For DMPs And Building A Universal ID Graph

Oracle’s aggressive stance on acquisition is evident when you consider its Marketing Cloud shopping spree, and it’s not backing down. The intent is to round out a complete stack that covers all ...