Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

On Tuesday night, at 7:30 pm EST, the Oklahoma City Thunder will tip off against the Memphis Grizzlies for Game 2 of their first-round series on TNT, a widely available cable network. Millions ...

Commonwealth Business Women Africa (CBW-Africa) has honoured BAT Marketing Nigeria at the 2025 ... Olukoga noted that BAT is poised to lead by example in advancing diversity, equity, and inclusion ...

Businesses with 10,000 to 100,000 users can now leverage Go-Mailer’s robust features, including multi-channel messaging, marketing automation, and advanced analytics, at a fraction of the cost.

As a data app is not a typical avenue for promoting a movie, this absurd approach to advertising the film and character is a strong example of guerrilla marketing. In another guerilla marketing ...