Although some called 2016 the year of attribution, many marketers (and their bosses) still aren't clear on exactly what marketing attribution is. The concept is simple: You attribute credit and value ...

Global digital distribution and label services company LabelWorx has unveiled a new service for its clients in the ...

Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products ...

Fractional CMO Amrita Gurney shows startup founders what to expect, when to hire, and how fractional leadership fits Canadian ...

The Senior Vice President of Marketing of Snacking Inc. (fantasy name) is ready to submit the yearly plan for 2026, which in ...

Operator: Greetings. Welcome to the RF Industries Third Quarter Fiscal 2025 Financial Results Conference Call. [Operator Instructions] Please note, this conference is being recorded.

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, today announced two key senior leadership appointments: Mike Finnell as Senior Vice President of Marketing, and ...

Discover in-home senior care in Prosper with the GUIDE dementia program and RightAssist bracelet for safety, independence & peace of mind.

On Tuesday, practice management software provider AllRize announced the introduction of agentic artificial intelligence ...

Boost Ads, founded by India's best Google Ads expert Anaam Tiwary, has emerged as one of the best Google Ads agencies in India, helping businesses achieve measurable growth through high-converting PPC ...